Marketers both Online and Off often forget the simple things and a great article I read today served as a reminder, maybe it will prompt you as well.

Ten Tips for Marketing to Existing Clients and Customers:

No doubt you’re familiar with the adage about a bird in the hand being worth two in the bush. Well, this old saw is especially appropriate when talking about customers. But you’ll have to adjust the math: On average, finding a new customer costs five times as much as keeping an existing one!

That’s reason enough right there to start marketing to your existing customer base. Here are 10 expert strategies for motivating your customers to keep them coming back.

Talk to them. How you communicate with your customers isn’t that important; what’s important is that you do it! Stay in touch with email newsletters, mailings, or a blog…

Read more courtesy of AllBusiness.com