Having spent some 14 days away offline recuperating in a hospital bed after an operation the changes in the Online Marketing field during this time became very evident this morning when I logged in to check my email.

We are now experiencing a whole new line of promotions, nothing is even remotely similar to those offered just two weeks ago…my how the market changes.

It is reminder as to how fickle the market is and how hard it is to get longevity out of a product or service, unless you constantly update and or add a new twist to what you are offering then you will become yesterdays news very quickly.

Clearly you can see why there are so many joint ventures at the moment, gather together a group of high profile names, all with reasonable size lists and build the hype for a period, then launch and cash in before moving onto the next promotion. This is considerably easier than doing all of the work yourself and I cannot blame people for doing this.

My real concern is for the little guy with a great idea that unfortunately doesn’t have the right connections or know how to turn their product into a winner, I am sure that there are plenty of them out there but they lack the opportunity or exposure to make a success of it.

Often they say that only the fit survive but I would really like to see some more encouragement given to those needing a little help but unless they are already part of the in crowd their chances are not good.

Just my two cents today.